In working with my team, one of the most common questions I’m asked is where to post on Facebook. I’ve had to figure this out and revisit it myself many times over the years as an entrepreneur. I’m going to share some tips with you to help you decide where it’s best for you to post to grow your business.
The whole idea with posting on Facebook is make sure you’re being seen. For most people, particularly those new to business, this will happen on your personal Facebook page. I talk about this a lot in my products “Post your way to six figures” and “The Six Figure Social Media Formula.”
The gist, though, is that your personal profile, especially as a new entrepreneur, is where you’ll have the most eyeballs looking at your stuff. The key is not drowning those eyeballs with posts about BUYING your stuff. People don’t visit Facebook to buy, the visit Facebook to be entertained. The posts about buying need to be both soft and indirect.
Here’s the thing about a Facebook business page. You have to invite people. They have to choose to be on your business page. With current Facebook algorithms, it’s harder to get eyeballs on your stuff there – at least until you have a large number of followers. Until you’re big enough to attract a huge Facebook business page following, you may not want to bother with it.
So, what about Facebook groups? You can dump everyone you know into a Facebook group. Unless they leave it, they’ll see your stuff. Many business owners are doing this, but it’s not a great way to win people over. No one likes being automatically dumped into a group. It’s not cool.
The more powerful way to generate a VIP Facebook group is to invite people one on one. It will take more time, but it will be more beneficial in the long run. The people the join the group will have had the opportunity for a conversation with you. When they join it’s because they’re interested in you, in what you do, in your company, your products and interested in possibly being served by you in the future. This way you have a select group of loyal members who want to be a part of what you’re doing.
As you think about Facebook strategy, consider where the eyeballs are and how you can best serve them. People don’t care what you know until they know that you care. It’s all about that know, like and trust in every interaction, every post. The time you put in now will pay dividends down the road.