So often in business and in life, we think about the goal, the outcome and not the process to get there. We get excited about the outcome and then, shortly after we start the process, we wonder “what the heck was I thinking?” This is exactly what just happened to me when I started with Invisalign braces. Total buyer’s remorse, but I was locked in for a year and there was no turning back. It’s the same thing with business and life goals.
There are always unforeseen obstacles. With the braces, it’s having to brush them, I feel like I’m spitting on people, etc. It’s so easy to get caught up in the noise of the challenges and lose sight of the goal. But here’s the thing. If you stay focused on that goal, the noise of a temporary challenge gets quieter.
It’s the “oh crap” moment that everyone feels when you figure out that the process of growing your business is much more involved than you thought it would be. Don’t let the noise of the moment get in the way of the goal, the ending, you’re after.
The key is to get comfortable with the fact that it’s uncomfortable now, but that the noise of the moment is temporary. Stick with it because in 5 years, 10 years down the road you will love the results. Just like with my Invisalign braces, there’s some temporary pain for a big gain, the same is true in business and in life.